Technology, culture, and the new hotel guest experience

In every industry, technology and culture go hand in hand to change the way we conduct business, engage in leisure activities, and live our lives in general. This isn't a static process; it's constantly shifting as values, perceptions, and paradigms change.

In a hospitality industry context, how does this play out? What does a modern hotel guest expect from their experience today that differs from past eras? What factors are specific to our times today, and which ones will continue to set the pace in the future? What role does technology play in enabling hotel organizations to keep up with the changing cultural landscape and see continuing success? This paper helps to address these questions and to explore the essential elements of serving the modern hotel guest.